Want to know why we think you should trust our opinions? Here’s the lowdown
on how our Product tests work and why we think our reviews system is a
force to be reckoned with!
About our Product reviews
Our review pages are full of fast moving, un-edited reviews from parents who give a realistic
and accurate picture of how a product performs so that you can see if it’s right for you and your baby before you part with your cash. Add a review, day or night (we know you don’t sleep) on any product of your choice. Once you’ve added your review, it will appear instantly live on the site so other parents can read about your experiences.
We do not edit any of these reviews – they come straight from exhausted, hard-working parents who are very keen to pass on their wisdom to help others buy wisely. For this we thank them – read more about how we do this with our Product review of the Month.
Our Big tests – every month we organise for a range of comparable products (eg car seats, highchairs) to be sent out to a group of parent panel members for testing. These products are put through their paces by each individual panel member over several weeks,
sometimes months at a time so that they can get to know the products thoroughly.
We believe the best opinions result from in-depth experience and seeing
how products compare to others in the same category – that’s why our big
tests are the most thorough and reliable on the web.
Our Awards
What does it take to impress us?! Well, there are 3 ways a product can win an award:
Mums love Award
There are certain products that parents consider so hot they simply can’t
get enough of them. It’s these products that receive constant rave reviews
over time that receive a much-coveted ‘Mums love’ award.
Best buy and Best value Awards
We ask at least 5 mums from our Parent Panel to test all of the items
in our Big tests – they use the products in their own homes for a significant
period of time and then we ask them to rate them, out of 10. The product
that has the highest overall score wins the ‘Best buy’ the product that
scores highest for Value for money wins the ‘Best value’award. You can
also affect the overall score by adding your own review, each time a review
is added the score adjusts up or down accordingly.
When you see one of these logos on a review page, you know that it has
been tried and tested by a group of parents who rate it very highly.
What is the parent panel?
We are always being asked to test new and improved products and having a panel of mums and dads on hand to help is great for us and for our members - other parents are always the best source of advice!! Our Parent Panel are mums and dads like you who have simply signed
up here to test products (you will need to log in first or register as a bw member).
Once we have your details, we are then able to contact you when a new
product arrives for testing that is suitable for you or your little one.
For more information, feel free to contact Clare Coombs by email (Clare@babyworld.co.uk).
Clare coordinates all the Babyworld product tests and is always on the
lookout for keen testers who enjoy trying out new products and are happy
to write a comprehensive review! All she needs is the following information:
- Name
- Address
- Email address
- Phone number
- Child(ren)’s date(s) of birth and gender(s)
Why opinions mean prizes!
Add your opinion on any product and it could well be picked as the Product Review of the Month. It doesn’t matter if you’ve loved or loathed something, if we think it offers good detail relating to your individual experience, you’re in with a chance. Find out what you could win and see the previous winners here.
