Babyworld Readers’ Survey November 2006

Babyworld Readers’ Survey November 2006
sponsored by the babyworld shop
plus your chance to win a
Jane Energy stroller plus Luxury footmuff worth £140.00
or a Kuster high chair worth £115.00.

Help us to help you

We are constantly looking to enhance the content and presentation
of the web site. Your input will be very valuable in helping us
to improve our services and tailor babyworld to better suit your
needs. The following survey is designed to give us a better picture
of our readership and should take you no more than a few minutes
to complete.

If you do not wish to answer a question simply leave it blank
and move on. You can complete the survey anonymously if you wish
but in order to enter the competition you must provide us with
an email address.Your comments and suggestions are important to
us.We will not share your personal data with any other organisation.
Entries must be received before 8th December 2006.

Go to the survey now

Two winners will receive:

Live in the city or need a super-lightweight buggy that’s got
everything (wheels-wise) you’ll need from whoa to go? This little
beauty is hard to beat.

You’ll appreciate Jane’s ‘oversized frame concept’ chassis which
is made from 100% aluminium to make the Energy light but strong;
your baby will benefit from the full lie-back seat-unit with a
lumbar back support; your sanity will love the easy, compact umbrella
fold!

Two runners up will receive:

Your baby is going to give any decent highchair a run for it’s
money, but you can rest assured that the Küster isn’t just about
looks, it is hardwearing, easy to clean and grows with your childand
grows with your child up until they’re approximately 8 or 9 years
old.

By completing this survey, you could win a Jane Energy Stroller
plus Nest Plus luxury footmuff worth £140.00 or a Kuster High
Chair worth £115.00. Everyone who completes this survey
will automatically be entered into our prize draw.

To visit the babyworld shop click
here

Terms and Conditions:

  • The prize is non-transferable
  • Only 1 entrant per household
  • Entries must be received before the 8th December 2006.

Thank you for your help!

The babyworld team

First Name
Last Name
Home Tel
E-mail *
(required field)

1. Where do you live?

2. Are you

hoping to become pregnant

pregnant

an expectant father

a new mother

a new father

an experienced mother

an experienced father

3. Are you a babyworld member?

Yes

No

4. If you are a babyworld member why did you join?

Reason for joining

5. If you are expecting a baby, when is it due?

Baby due date (DD/MM/YY)

6. How many children do you have?

Number of children

and what are their ages?

7. Youngest child

0-3 months

4-6 months

7-9 months

10-12 months

13-18 months

19- 24 months

over 2 years old

8. Second Youngest Child?

10-12 months

13-18 months

19- 24 months

over 2 years old

9. Third Youngest Child?

19- 24 months

over 2 years old

10. Fourth Youngest Child?

28 -35 months

over 3years old

11. How old are you?

under 20

20-24

25-29

30-34

35-39

40-44

over 44

12. How did you discover babyworld?

parenting/pregnancy publication

email newsletter

radio broadcast

marketing literature

search engine

recommended by a friend

newspaper article

A Baby Show

link from another site

something else

If something else please specify

13. How often do you visit babyworld?

daily

twice a week

weekly

monthly

less frequently

14. For how long each time?

less than 15 minutes

15-30 minutes

30-60 minutes

1-2 hours

more than 2 hours

15. Which of the following areas of babyworld do you find most useful?

babyworld online shop

Trying for a baby

Pregnancy

Birth

Your baby

New parents

Expert advice

Product tests and reviews

Competitions

News

Latest features

Community features e.g. pregnancy diaries, kids gallery

Webboards

Antenatal clubs

16. Which of the following areas of babyworld do you find least useful/have
never visited?

babyworld online shop

Trying for a baby

Pregnancy

Birth

Your baby

New parents

Expert advice

Product tests and reviews

Competitions

News

Latest features

Community features e.g. pregnancy diaries, kids gallery

Webboards

Antenatal clubs

 

17. Do you receive the babyworld monthly email newsletter?

Yes

No

18. If yes do you find it …

very interesting

interesting

ok

not very interesting

not at all interesting

19. What would you like to see added to the newsletter?

20. What would you say babyworld is best at?

21. What would you say babyworld is worst at?

22. Is there anything you would like to see added to babyworld?
(e.g. new sections or discussion forums)

23. Have you any other comments or suggestions you would like to make
about babyworld?


24. From where do you mainly access the Internet?

home

work

both

25. How do you connect to the Internet?

broadband

dial up connection

26. How long do you spend on the Internet each week?

27. Which other parenting web sites do you visit regularly?


 

28. Which other non-parenting web sites do you visit regularly?

29. What subjects relating to pregnancy and parenting are the most
important to you?

30. What is your main daily newspaper?

31. What is your main Sunday newspaper?

32. Do you read any of the following parenting magazines?

Pregnancy & Birth

Mother & Baby

Pregnancy and Baby

Pregnancy

I’m Pregnant

Practical Parenting

Having a Baby

Prima Baby

Emma’s Diary

Junior

BBC Parenting Magazine

33. Which other magazines do you read regularly?

34. Do you use or plan to use any of the following forms of childcare?

au pair

childminder

nanny

grandparents

crèche/nursery

friends

35. Which of the following statements applies to your home?

owned with a mortgage

owned outright

rented

36. Is your partner employed?

yes

no

37. Are you in paid employment?

yes

no

38. Are you in paid employment with one or more pre-school children
at home?

yes

no

39. Are you on maternity leave?

yes

no

40. Which of the following best categorises your occupation? If you
are at home, please tell us what you did before you gave up work

professional

senior management

training professional/middle management

clerical/administrative

tradesperson/skilled worker

unskilled/semi-skilled

unwaged/studying

caring for children

41. Please indicate your Total annual household income (you
and your partner before tax)

less than £12,000

£12,001-£20,000

£20,001-£30,000

£30,001-£40,000

£40,001-£50,000

£50,001-£60,000

more than £60,000

42. Do you shop over the Internet?

yes

no

43. Have you visited the babyworld online shop?

yes

no

44. Have you bought goods from the babyworld online shop?

yes

no

45. If you haven’t shopped at babyworld before is this because …

didn’t know it was there

don’t like shopping on the Internet

prefer to go to retail outlets

needed more information about the product

wanted to try the product before purchasing

didn’t have the product I wanted

price was too high

delivery charge was too high

46. Which of the following products are you likely to buy in the next
six months?

baby monitor

car seat

cot

pushchair/travel system

highchair" value="yes"> high chair

activity toys

baby sling/carrier

feeding equipment

47. Which of the following baby product manufacturers have you heard
of?

Britax

Graco

Jane

Maclaren

Recaro

Svan

Pampers

Huggies

Micralite

Maxi Cosi

Quinny

Bebe Confort

Cybex

Bebecar

 

 


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