Award-winning entrepreneur, speaker and author of Create A Successful Website, Paula Wynne encourages all enterprising mums to use a website as a progressive way into the corporate world or a stepping stone into a dot com venture.
Paula shares her Top Tips for creating a successful website:
1. Decide if you are going to start with a simple blog or possibly check out free websites and pay monthly sites as there as some fantastic resources available.
2. Research, brainstorm and plan your site to build your ‘brand’. Keep it stylish and consistent across all pages, avoiding cheap clip art and flashy animation.
3. Map your navigation menu with relevant tabs, aiming to have all your skills and talents featured as well as any other expertise and skills your audience may find interesting.
4. Create a dialogue with your visitors through good content and add value by uploading articles, snippets and images of your work.
5. Make your content ‘sticky’ so your audience keeps coming back – this means new, fresh and constant updates, which Google loves. Don’t throw up a few pages and then forget about it. Instead, use your site as the ’window’ to your dot com potential.
6. Start building your ‘platform’ of fans and followers with keywords. Decide on your primary keywords to use in On Page Optimisation and make sure all your pages have these words in the title and the page description. To find out more about SEO, you may want to attend one of Paula’s workshops: www.paulawynne.com/workshops.
7. Start a link building campaign to create back links by contacting community clubs in the area and ask for links, also request link swaps with other relevant products or services.
The more you work at your website to make it a success, the more excited and empowered you will become.
Passion and Success
Paula believes that passion and energy equals success. So don’t be fazed by the fact that you’re new to the web. Use your energy and eagerness to inspire others. It will bring a sense of community to your website as well as personal gratification. Draw on your skills and expertise to inspire people you deal with you on a daily basis, even if you use every opportunity to bestow confidence, motivate and stir people around you - it’s a huge buzz!
Paula’s inspiring tale, her warm enthusiasm and her ‘breath of fresh air’ has resulted in invitations to speak at events and conferences as well as teaching workshops.
Best wishes for your website!
Biog:
Award-winning entrepreneur, speaker and author of ‘Create A Successful Website’, (on sale at Amazon) Paula Wynne offers practical workshops to help you succeed in your online business. Paula Wynne Biog Award-winning entrepreneur and bestselling author of ‘CREATE A SUCCESSFUL WEBSITE’
Paula Wynne works with web start ups to help them succeed in their new venture www.paulawynne.com.
After a career as a publicist and marketer, Paula Wynne is an award-winning businesswoman, an online entrepreneur, woman’s ambassador, speaker, freelance writer and author.
Paula is also co-founder of REMOTE EMPLOYMENT, a specialist job board dedicated to remote and home working, and the organiser of the unique REMOTE WORKER AWARDS, in association with BT Business.
Paula teaches workshops www.paulawynne.com/workshops on popular topics such as PR, Search Engine Optimisation and Creating a Successful Website.
Where to next?
- Don’t be a manic mum: 12 ways to juggle work and kids
- Your top ten questions on parental leave answered
- Follow our guide to choosing childcare
- How to adjust when you return to work after having a baby
- Chat to other working parents on our Working mums and dads discussion forum
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