A recent survey* commissioned by Mrs Crimble’s has shown that while times may be tough, nearly nine out of ten of us would still rather experience an act of kindness than win £10 on the lottery. The survey also revealed that 84% of people feel guilty about not being in touch as much as they’d like with the people they most care about.
The ‘Share the Love’ survey from the much loved bakery brand also found that when asked about the kindest person they know, people were almost twice as likely to choose a woman over a man. This adds weight to research carried out on 1,000 pairs of twins by Edinburgh University last year, which suggested that half of all women appear to be genetically predisposed to helping others compared to only a fifth of men.
The ‘Share the Love’ survey from the much loved bakery brand adds weight to research carried out on 1,000 pairs of twins by Edinburgh University last year, which suggested that half of all women appear to be genetically predisposed to helping others compared to only a fifth of men.
As a result, the much loved bakery brand has launched the ‘Share the Love’ campaign to spread some kindness nationwide. Anyone can nominate a deserving friend or relative by visiting www.letsbakelove.com. Mrs Crimble’s are planning to send out 1,000 free packs of goodies every month including lots of Britain’s favourite macaroons, Bakewell slices and Double Choc Brownies.
Another way to be kind is to treat someone to a pack of Mrs Crimble’s pink Cranberry Macaroons – not only will they be much appreciated but Mrs Crimble’s donates 10p to Breast Cancer Campaign from every sale.
Snapshot of kindness around the UK
- Welsh – Too busy to be kind
More than two-thirds (67%) of people living in Wales say that a lack of time prevents them from being kinder. That figure is even higher than the number of Londoners (60%) who blame a shortage of time for not being kind more often.
- South West – People appreciate kindness more than anywhere else in the UK
91% of people would rather experience an act of kindness rather than win £10 on the lottery.
- Scotland – Kinder than English and Welsh
When British people were asked, ‘Who is the kindest person you know?’ 14% more Scots were chosen proportionately than English or Welsh.
- Northern Ireland – The only place in the UK where men are seen as being as kind as women
When people across the UK were asked, ‘Who is the kindest person you know?’, they were almost twice as likely to choose a woman over a man. However, in Northern Ireland 50% of people thought that a man was the kindest person they knew against 46% saying it was a woman (4% ‘didn’t know’ or couldn’t decide).
- North West – Home to Britain’s kindest women
When the British were asked, ‘Who is the kindest person they know?’, they were almost twice as likely to choose a woman over a man. However, in the North West of England 74% of people chose women as the kindest person in their lives over a meagre 19% who chose men.
- North East – Lack of money takes a toll on the North East’s kindness
45% of people in the North East (compared with only 29% in the North West) feel that a lack of money prevents them from being kinder – a significantly higher percentage than in any other part of the UK.
- London – Kinder than we think
Only 9% of Londoners would rather win £10 on the lottery than experience an act of kindness. That compares with 15% preferring to take the cash in Wales, for example.
Visit www.letsbakelove.com for more information
* Mrs Crimble’s ‘Share the Love’ survey on kindness was carried out in March 2012 by GfK NOP, targeting a cross section of more than 1,000 people split geographically, by age, by socio-economic group and by gender.