According to research carried out by the brand, a third of parents are only taking their children swimming once a month or less due to the hassle factors involved. The funky new mat, featuring a frog or a penguin design, provides parents with a clean, non-slip surface to change their little ones on to ease some of these stresses.
Karen Pickering, Former World Champion swimmer and swim schools owner, says: ‘The new mats are a great new addition to a baby’s swim kit, allowing easy changing on sandy beaches or wet swimming pool floors.
‘One major issue that parents face when taking their children swimming is how long it takes to get them ready, or get them dry afterwards. Hopefully with the introduction of this mat, it will mean less time preparing and more time playing!’
The mat is durable and machine washable, so can be used time and time again. It also folds away into a cool and compact waterproof bag for easy carrying to and from the pool or beach.
The new mat is part of a larger campaign to get kids swimming. It’s being launched in partnership with the UK’s largest swim school network, Water Babies, to offer parents a free baby swim session with any two purchases from the Huggies® Little Swimmers® range.
For further information, videos and expert baby swimming advice, go to the website at http://www.littleswimmers.co.uk/.
Available at all major surpermarkets for £6.99